Great Wall Motors
GWM is a world-renowned SUV and pickup manufacturer. The firm was listed on the Hong Kong Stock Exchange in 2003 and the Shanghai Stock Exchange in 2011. With four brands, including HAVAL, WEY, ORA and GWM Pickup, the carmaker produces both conventional and new energy vehicles and focuses on the SUV and pickup truck categories. GWM can independently support its core components, including engines and transmissions. In 2019, GWM sold 1,058,648 new vehicles, an increase of 1.43% year-on-year, exceeding the one million mark for the fourth consecutive year.
Brand
Global R&D Layout
Global Manufacturing Layout
Domestic Sales Network
GWM has expanded service centers for different brands to all corners of China.
HAVAL operates more than 1,000 4S stores, over 200 showrooms, 1,500 dealerships and more than 2,000 outlets in China, reaching every province and 80% of the counties nationwide.
WEY has a diversified system of 4S stores, showrooms, etc., with 300 outlets covering major cities in China.
ORA has adopted the ORA Club, ORA Experience Center, ORA Smart Store and Store-in-Store within HAVAL/WEY outlets, expanding from the first- and second-tier cities to the third- and fourth-tier markets. The brand also cooperates with Chinese top e-commerce players to access the online market in addition to the offline market.
GWM Pickup is backed up by the most developed sales service system in the Chinese pickup industry accessible at more than 2,000 sales and service outlets. Currently, GWM Pickup is building pickup-only stores all over China to specifically serve its customers.
Overseas Markets
As one of the first Chinese car manufacturers that went global and entered overseas markets, GWM has started exporting vehicles since 1998, mainly including SUVs and pickups. Now, GWM has 500 networks in over 60 countries, selling a total of 700,000 vehicles overseas. By the end of 2019, GWM has extended its geographic presence to Russia, South Africa, Australia, Central and South America, South Asia, the Middle East and Africa
Cooperation with BMW
Editor :Rebecca Cai (WeChat:autochinarebecca)
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